||The last 20 minuets of the movie is quite intense for some viewers
Definitely not for younger audiences. I know as a kid I'd be frightened and probably not want to sleep the night I watched this. As for adults, I'd say it's a decent horror movie.
The clown in this movie eats children, although when he does, you only see blood splatter on walls and crushing - which only lasts for a few seconds, before the scenes cut away. - Very disturbing, moderately bloody.
About 5 minutes before the credits, there is a showdown between the Clown and his wife. You graphically get to see her cut/chop the Clown's head off, and whilst thinking he's dead, he attempts to move and when this happens, she proceeds to rip the last piece of flesh off of his neck, completely separating his head from his body. Moments later, you will be able to see the clown suit 'dissolve' and see the human's body be visible once again, however dead. - Extremely frightening and bloody.
Lastly, the Clown's appearance is rather creepy and scary. At the beginning of the movie, the suit starts out just as a suit, as the movie progresses, the suit becomes skin and furthermore looks more and more monster/creature-like.